The alchemy of business and goodness.
Experienced executive, strategist and purpose coach, focused on sustainable brand leadership.
Tom is the founder of purpose consultancy and experiential leadership business, Animarem. Previously, he was CEO at the iconic ecotourism business Singita, CEO of digital technology agency, Nurun (South Africa), and Group Managing Director of highly awarded communications group Publicis Machine. Each contributed to his unique brand of advisory as a leadership guide, purpose coach and non-executive director.
Globally, he serves as the Middle East & Africa regional leader for B Tourism and as Strategy and Brand Innovation Ambassador to the Transformational Travel Council (Seattle, US), where he hosts the virtual monthly Conscious Leadership networking hub.
Tom is also a Non-executive Director at Rogerwilco, the 2020 AdFocus Small Agency of the Year in South Africa and 2021 Digital Agency of the Year.
“Tom’s ability to cut through the clutter is unique.”
— CEO (UK)
“Tom is a consummate professional who has a wide, but deep, range of skills.”
— Former client
“An invaluable resource at a pivotal time for our company.”
— Global Marketing Lead (UK)
“Working with Tom was one of the most productive and positive experiences of my career.”
— Former colleague
As a purpose coach, Tom is passionate about building pathways for special, successful and sustainably-minded individuals and businesses.
He believes that brands play an important role as shapers of our culture, developing strategies that create shared-value, whilst elevating distinction and performance.
Knowing all too well that fulfillment comes from a deep alignment of personal purpose with ones work, he connects people to the powerful truths within themselves that can accelerate growth and deliver sustainable change.
Navigating change with clarity and purpose.
STRATEGIC CONSULTING
Animarem serves as business transformation architects and navigators, helping brands, leaders and organisations to envision and realise their highest potential. We’re passionate about igniting pathways for sustainable, inclusive growth.
EXECUTIVE BREAKAWAYS & WILDERNESS RETREATS
Transformational, facilitated breakaways for leaders or executive teams that provide the space for guided self-reflection and strategic work, within iconic African shared-value ecosystems.
B CORP COUNTRY ALLY
Tom partnered Animarem with B Lab Africa to represented the global movement of certified B Corps as market builder in Southern Africa. He is one of only ten B Leaders in Africa, equipped to guide businesses on their B journeys.
The voice of purposeful business leadership.
Tom is a media commentator, influential speaker, writer and ambassador of the for-good business movement.
As a travel speaker, Tom has appeared at Africa Travel Week (World Travel Market), We Are Africa and A New Dawn in Travel, as well as hosted the opening of the International Luxury Travel Market (ILTM Africa) conference.
He is passionate about sharing positive visions for sustainable business and authentic leadership, the transformation of luxury travel and the regeneration of industry and society.
He has further presented on sustainability alongside the United Nations Global Compact, to the Entrepreneur’s Organisation (EO), and been a multiple-repeat media guest on national radio.
His conscious business writing has featured in The Daily Maverick, Heavy Chef, Marklives.com, Luxury Travel Editor and Bizcommunity.
View a selection of features at the Animarem press office.